DrTango offers a selection of products and services to aid you in better servicing your diverse clients. Our products range from translation and cultural adaptation, website creation and maintenance, and wellness programs, to advertising, research and consulting services.

Rather than directly translating from English to another language, our team of professionals focuses on conveying consumer messages by emphasizing the components that are significant to multicultural markets. This entails cultural adaptation, an added value facet to translation. We build client-specific healthcare glossaries containing key medical and healthcare terminology for each client, and our native speaking human translators are skilled in health and medical translations. Plus, our rigorous quality assurance process guarantees that all translations are not only correct, but culturally appropriate.

With the increasing number of ethnic groups spending hours on the internet, leading organizations regard multilingual websites as an essential part of any healthcare communications, marketing, or wellness initiative. Beyond the creation and maintenance of websites, we also provide the tools for promotion to your target audience and search engine optimization.

DrTango understands the various multicultural markets and has designed comprehensive, customized and evidence-based wellness programs to address their overall and culturally-specific health concerns. MiDieta(MyDiet) is a wellness program developed by DrTango that was originally developed to combat obesity within the Hispanic population and has been adapted for the general market. We also feature individual health, nutrition and fitness assessments as well as bilingual health coaching to accompany your current healthcare programs. 

With so many programs in place, we realize the need to advertise, and since we are experts in marketing to multicultural groups, we have just the right tools to do it. We conduct email blasts, linking you with media partners, and we use keywords to optimize your site. We also give your customers a choice of opting-in to a branded E-newsletter discussing culturally relevant health issues, and conduct detailed research to understand and better market to ethnic consumers.