Hispanic & Multicultural Healthcare Advertising is an industry within itself, often separate from its general market partners. You cannot use the same ad, TV spot, radio spot, or non traditional media, translate it to Spanish, German, French, Arabic, Chinese, or any other language and expect favorable results. This theory is the essence of our company’s ideals. “It is not a language issue.  It is cultural.”  Furthermore, when it comes to healthcare, the medical needs of one ethnic group are factually different from those of another. We take this very seriously which is why we emphasize the importance of multicultural wellness research before any marketing initiatives are implemented. 

DrTango researches trends in different culture’s medical history, prevalent illnesses, healthcare usage, and how internet mediums are effective in regards to these markets. Because the foreign sector is the largest growing sector in the U.S. and represents more than $70 billion in healthcare alone, marketers are conscientious about developing programs catered to them. Multicultural healthcare advertising campaigns are uniquely developed to address the specific markets needs. For the U.S. Hispanic market, DrTango created MiDieta(MyDiet) in response to the alarming amount of Hispanic illnesses due to obesity.  As more and more consumers are exposed to family and friends suffering because of diabetes, obesity, and other diseases which are an increasing threat, they are more susceptible and responsive to multicultural healthcare advertising and medical advertising in general.

Furthermore, Hispanics in particular see healthcare as affecting the family, which is proven to be of highest value in their culture. Due to the alarming facts, programs such as MiDieta(MyDiet) are phenomenal because they allow Hispanics to take ownership by participating in preventive methods to keep themselves and their families healthy. DrTango utilizes several online strategies to execute your multicultural healthcare advertising plan. These tactics include targeted email blasts, branded weekly E-newsletters sent to those interested in healthcare information, search engine optimization to make sure your company is ranked high and to ensure exposure, and ongoing web promotion through alliances with media partners.  We are the trusted experts to turn to when it comes to multicultural healthcare advertising and improving your results.