Products & Services

Research & Consulting

In order to serve culturally diverse markets, companies need to find out more about the different needs and wants of their consumers. This requires resources such as comprehensive research, education and consulting. It is no longer enough to have one department focused on all the expanding foreign markets influencing U.S. businesses and their respective revenues. Consequently, there are marketing and advertising agencies throughout the nation solely specializing in Asian, African American, and U.S. Hispanic Markets to name a few.

DrTango concentrates on finding out what value means to your customers and what kind of experiences they have had with your brand and/or related brands in the industry. We answer all the questions your organization may have about ethnic market interaction with healthcare. Without this kind of research, you would be unable to reach our target and find out what products really appeal and apply to them. 

One of DrTango's most prominent research programs is our evaluation of a culturally and linguistically appropriate eHealth portal to facilitate improved diets, increased fitness levels, and weight-loss. This program was awarded funding by the Robert Wood Johnson Foundation. Learn more about this groundbreaking research program.

In order to keep your business competent and useful, innovation must be ongoing, which means constant research. The key is to never stop asking your customer questions in order to find out what their changing needs are. DrTango executes the research for you and provides consulting services to ensure you are reaching the market with the largest purchasing power in the U.S. We offer the best in terms of Hispanic & multicultural internet, healthcare, and cultural research. DrTango – we are truly serious about multicultural health.

  • Marketing and internet usage among Hispanics
  • Business case analyses for aggressively targeting Hispanics
  • Diet, fitness and weight management research programs
  • Strategic planning and service line optimization
  • Multilingual website evaluation, design and promotion

 

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