Hispanic Population and Demographics

• More than 41 million Hispanics reside in the U.S. today.
  • 35.3 million in 2000
  • 22.3 million in 1990
• While the U.S. population increased by only 13.2% from 1990-2000, the U.S. Hispanic population increased by 57.9%.
• Hispanics make up 14% of the U.S. population.
• The U.S. Hispanic population is expected to triple over the next 50 years.
• 1 in 5 births in the U.S. is Hispanic.
• By 2050, 1 in 4 Americans will be Hispanic.
• Hispanics have become the largest minority in the U.S.
• Over 500,000 more Hispanics voted in the congressional elections of 1998 than in 1994.
• The number of Hispanics in the U.S. today is far greater than the entire population of Canada.

Hispanic Market Potential

• Collective U.S. Hispanics buying power in 2002: $580.5 billion
• U.S. Hispanics buying power in 2005: $736 billion
• Estimated buying power in 2007: $926.1 billion
• States with fastest-growing Hispanic buying power:
  • Alabama
  • Arkansas
  • Georgia
  • Kentucky
  • Minnesota
  • Nebraska
  • Nevada
  • North Carolina
  • South Carolina
  • Tennessee
• Hispanic household incomes are growing at twice the national average.
• Purchasing power of Hispanics has increased by 118% in the last 10 years.
• Hispanics’ purchasing power is growing at four times the rate of the rest of the population and is expected to reach nearly $1trillion by 2007.
• Hispanic spending on medical services in the U.S. will grow 463% by 2010.
• Hispanics are the most brand loyal group of consumers out there – and they are less likely to be influenced by special offers from competitors once they have made a choice.

Hispanics Online

• Percentage of Internet users who are Hispanic: 9%
• Percentage of U.S. Hispanics who are online today: 54%
• Change in percentage of Hispanics who used the Internet from 2000 to 2002: up from 43% to 54%
• Online Hispanics spend 55% of their time visiting sites with Spanish content.
• 50% of U.S. Hispanic households are already online.
• 78% of Hispanic internet users go online at least 3-5 times per week.
• Time spent and pages viewed have grown 14% in the U.S. Hispanic market, while it has only grown by 10% in the U.S. General market.
• 1 out of 2 Hispanics regularly look for health information online. Only 1 out of 8 find what they need.

For more on the Hispanic market, click on this link: Reach U.S. Hispanics Through Online Marketing 

Sources: U.S. Census Bureau, U.S. Department of Commerce, Hispanic Association of Corporate Responsibility, Strategy Research Corporation, Hispanic internet survey 2002, Pew Internet & American Life Project, Health Leaders Magazine, Selig Center for Economic Growth/Univ. of Georgia, “The Multicultural Economy 2005,” Third Quarter 2005, ComScore Media Metrix, January 2005-January 2006.