What percentage of your current customer base is Asian, Hispanic, European, or African American? What percentage of your prospective target market does this number make up? How many of these multicultural groups are in need of your products and services and do not have them?  Finally, how many of them look online for information about or related to the healthcare industry?

These are some of the questions businesses ask themselves every day and are often unable to answer. The research, tactics, and strategies addressing these questions require too many internal resources, making it difficult for organizations to focus on their core line of business. Consequently, leading organizations are looking to DrTango for these marketing solutions. Our services benefit both your organization and your existing and potential constituents.  We educate our customers on how to market and engage the multicultural consumer. 

Adding value to your organization and products is a key factor in gaining the competitive advantage. DrTango partners with organizations to develop customized internet marketing solutions, which are not only beneficial to healthcare providers, but also to their employees, members and patients. Customer satisfaction and loyalty are facilitated through the development of culturally-optimized products and services. As we continue to emphasize, “It is not just a language issue. It is cultural.” We are uniquely positioned to be your experts in each of these diverse multicultural segments because we know both their culture and yours. DrTango is indisputably the U.S. multicultural specialist.